Central City Steps Up for Pink Shirt Day

 Coast Capital Savings, Central City Shopping Mall, and the Boys and Girls Clubs are teaming up to make the fourth annual Pink Shirt Anti-Bullying Day the best ever.

 Held on the last Wednesday of February, this community-based action initiative began with a protest against a serious bullying incident in Nova Scotia and soon spread nation-wide with its message of tolerance and awareness.

 “Coast Capital Savings encourages its employees to give back and get involved in their local community,” says Elizabeth Cugnet, Branch Manager at Central City.Pink Shirt Day is important to me personally through my involvement in my son’s schools in Surrey. All employees at our branch will wear pink and decorate for visual impact.

 “Anti-bullying is also an important issue in the workplace. Coast is endorsing Pink Shirt Day this year because respect for others is a key company value.”

 The local Boys & Girls Club provides a safe and positive environment at the Old Yale Road School and is the benefitting charity of local Pink Shirt Day. Nearly 100 kids attend the after school program, with Coast’s “Good Karma Crew” volunteering there through 2012.

 “Central City takes a strong stand against bullying,” says Michelle Mackay, Marketing & Communications Manager for Blackwood Partners Inc., Central City Shopping Mall. “Raising awareness and prevention will help develop safer cities for our future. Our Customer Service team and office will be decked out in pink and we are also working on fundraising.

 “Central City is very proud to be associated with Coast Capital and congratulate them for taking this initiative. We challenge retailers and tenants to support this day by wearing pink and donating to The Boys and Girls Club.”

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