Marketing

  • Identifies opportunities for education and marketing of the DSBIA area locally, provincially, nationally, and internationally
  • Supports and promotes all Committees in advancement of related objectives and goals with related marketing initiatives
  • Identifies and partners with businesses and associations to further enhance DSBIA area
  • Targets sponsorship opportunities to promote and market Downtown Surrey
  • Reviews marketing materials on an ongoing basis
  • Identifies, promotes, and communicates with DSBIA membership
  • Identifies Public Relations opportunities that support the vision and mission statements of the DSBIA

Chair: Andrew Westlund

Our Success

  • Its News Downtown is a monthly electronic email sent to DSBIA members approximately sixteen times per year
  • Effective January 2011, The New View is sent out electronically approximately six times per year to community and business contacts
  • Repositioning program that ultimately resulted in a new name and image for the BIA that reflects the area served, a new corporate identity and image
  • The creation of The New View publication and City Centre Scene (now View Downtown) in March 2006 has provided a unique vehicle to showcase businesses, residents, and events in the BIA area. In combination, they produce 1.5 million impressions per year
  • In 2006, promotional and communication collateral (video, folders, content for recruiting & media packages) were produced and also used by City staff
  • Website has undergone two major updates in look & feel

 

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